This year has been a year of significant achievement, resilience and growth for Active Norfolk. Against a backdrop of considerable change across local government, health systems and the wider sport and physical activity sector, we have remained focused on our mission to get Norfolk moving and to ensure that everyone has the opportunity to benefit from being physically active.
Working alongside communities, partners, schools, health practitioners, local authorities and voluntary organisations, we have continued to tackle inequalities and create opportunities for people who face the greatest barriers to participation. Our work has supported thousands of children, young people and adults across Norfolk to become more active, improve their health and wellbeing, and strengthen their connection to their communities.
This year, we directed nearly £3 million of funding into physical activity initiatives across the county, helping to deliver programmes that reached people from some of Norfolk’s most deprived communities, those living with long-term health conditions, people with disabilities, and individuals experiencing mental health challenges. Through targeted investment and strong partnerships, we have continued to demonstrate the powerful role that physical activity plays in improving lives and reducing health inequalities.
Highlights from this year’s impact report
Our impact can be seen across a wide range of programmes. More than 4,000 people were supported through the Active NoW exercise referral programme, while over 6,000 children attended Big Norfolk Holiday Fun activities. Initiatives such as All To Play For, Get Out Get Active, Creating Active Schools and Special Olympics Norfolk have continued to provide inclusive opportunities that help people become more active, more connected and more confident.
At the same time, we have strengthened our position for the future. The securing of new investment, including multi-year funding for community-based work and over £4 million to support place-based initiatives across Breckland, Great Yarmouth and King’s Lynn, provides a strong foundation for continued impact in the years ahead.
Read the latest impact report
This report celebrates the collective efforts of our staff, Board, partners, funders and communities. Their commitment and collaboration have enabled us to create positive change across Norfolk and move closer to our vision of a county where physical activity is accessible, inclusive and valued by all. We are looking ahead with confidence and ambition, committed to helping even more people lead active, healthy and fulfilling lives.