Impact Report 2023-24
Introduction from Eve Dewsnap, Director
I am proud to share the Active Norfolk Impact Report with you, for the year 2023/24.
This report is a testament to our commitment to ‘Getting Norfolk Moving’, showcasing stories and videos that highlight our strategic priorities in action.
This year’s report showcases the breadth and depth of work taking place to support more of Norfolk’s residents to be more physically active. It also highlights the commitment of our partners and stakeholders to working together to create an active Norfolk for everyone’s health and wellbeing.
Our focus remains on addressing health inequalities, targeting our efforts towards those who stand to gain the most from increased physical activity. This is evident across our four priority themes; Health, Children and Young People, Communities and Environment.
Some of our highlight in the last financial year include:
- As we approach the final year of the Holiday Activity & Food funding, we reflect on the positive impact the Big Norfolk Holiday Fun programme has had on over 13,000 children and young people since 2021. Our data indicates a broad match between attendees and children eligible for free school meals across the county.
- The Opening Schools Facilities programme has enabled 45 schools to broaden community use of their facilities.
- In its first year of operation, the Active NoW exercise referral programme has received over 4000 referrals for people with long term conditions who would benefit from being more active. Our evaluation shows that 72% of those referred have taken up an activity within 6 months.
- Our All To Play For initiative, designed to support men at risk of suicide, continues to grow, with sessions now offered in every district and over 400 men receiving support.
- In collaboration with Public Health colleagues, we’ve assisted Parish Councils in developing neighbourhood plans and initiating projects that promote active environments for residents.
- Our locality approach remains a cornerstone of our strategy, effectively identifying local needs, fostering local connections, and directing investment where it’s most needed.
Please explore our Impact Report site to see what has been achieved over the past year and to find out more about the brilliant stakeholders and partners we’re privileged to work with.
Looking ahead, we’re excited about the opportunities that Sport England’s new Place Expansion initiative will bring to our locality work in Great Yarmouth and King’s Lynn & West Norfolk. We’re committed to deepening our understanding of the inequalities within our communities and working collaboratively to co-design solutions. Here’s to another year of progress and impact.
