All to Play For

All to Play For

Last updated January 2022

All To Play For is a weekly socially inclusive drop-in football programme for men struggling with poor mental health, which has made a significant and positive impact on the lives of participants.

It is open for anyone to join, and completely free.

At each session, mental health professionals and local support services are present to offer assistance and guidance for those who want to access it.

How can I join in All To Play For?

All To Play For sessions are back, in line with COVID-19 restrictions. They are open to all men aged 18+ living in Norfolk, and free of charge. There are currently sessions in Norwich and Great Yarmouth, with a new session starting this year in Lynnsport, courtesy of Alive West Norfolk.

To find a session near you, check below for times and locations.

There’s no need to contact us in advance; you can just turn up when you feel like it. However, be sure to get in touch at the bottom if you have any questions.

Monday 8-9pm

Open Academy, Salhouse Road, Norwich, NR7 9DL


Tuesday 1-2pm (From 25 January 2022)

Multi-use pitch, Alive Lynnsport, Greenpark Avenue, PE30 2NB (please wear trainers, not football boots)

This session is run by Alive West Norfolk.

Kings Lynn and West Norfolk

Wednesday 10-11am

Great Yarmouth Town FC, Wellesley Stadium, Sandown Road, Gt Yarmouth, NR30 1EY

Great Yarmouth

Wednesday 1.30-2.30pm

The FDC in Bowthorpe, Bowthorpe Park, Norwich, NR5 9ED


Thursday 1.30-2.30pm

GOALS Norwich, Hewitt School, Hall Road, NR1 2GB


What do participants have to say about All To Play For?

“My mental state is more positive due to this group, it gives me something to look forward to and gives me a sense of purpose.”

Mauricio, 29

“Overall, I’ve enjoyed the “All to Play For” sessions. I’ve found it lifts my mood and allows me to be social once a week. I found the course has lifted my confidence but there’s still a way to go.”

Koti, 23

“I am a clinical support worker working in the Community Mental Health Early Intervention Team. It has helped service users build confidence and I feel the session helps to reduce barriers and stigma related to mental health. The session provides so much enjoyment. It doesn’t matter what are our backgrounds, job roles, abilities, it is just a group of men all doing something they love and all are equal.”

Daniel, 39

Insight and data

We’ve compiled a report on the successes on the All To Play For programme. For more insight or information on the programme, get in touch at the bottom of the page.

About All To Play For

When Active Norfolk was approached by the Norfolk and Suffolk Foundation Trust (NSFT) in 2017 about the need to bridge the gap between men suffering with mental health problems and the services that are available, the two organisations partnered together to devise a programme called All To Play For.

The idea was that this programme would offer free football drop-in sessions in Bowthorpe, Norwich for men with poor mental health, whilst giving attendees access to vital support services they may not have been aware of.

All To Play For Tournament

The impact All To Play For has made on participants’ lives has been significant, with nearly all reporting an upturn in personal confidence which has, in many cases, led to other positive lifestyle changes.

While the success of the programme has been a lifeline for many men with mental health problems in Norfolk, there is still work to do. Active Norfolk is committed to rolling out the programme across the county to give more men with mental health problems access to inclusive activity sessions and important support services.

The programme has benefited from the involvement of a number of local organisations including the Norfolk and Suffolk Foundation Trust (NSFT), The Football Development Centre, provided by the Norfolk FA and the Premier Foundation.

Contact Us:

There is no need to sign up in advance to join in one of the sessions. However, if you have any questions about the programme or want more information, get in touch with Sam by using the contact details below.

Sam Watts

Physical Activity Project Officer

  • Physical activity for inactive adults
  • Mental health, cardiovascular, musculoskeletal health
  • Respiratory health

[email protected]
01603 228953

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