What is the locality approach?
We know that where people live has an influence on their ability to be active. Our locality approach has been designed to focus on individual districts in Norfolk, rather than looking at the whole county.
Established in 2021, our Locality team works closely with local authority colleagues and key partners in each district. This is so we can work together to embed physical activity into a range of partner objectives, to make physical activity the norm for Norfolk.
We work in:
- Breckland
- South Norfolk and Broadland
- Great Yarmouth
- North Norfolk
- Norwich
- King’s Lynn and West Norfolk
Following an extensive consultation period with key local partners, each locality has developed a bespoke, localised strategic plan based upon insight and data. This plan drives the work we do in each area and ensures we have the greatest impact upon local communities.
To access these plans, use the ‘find your locality officer’ function below.
How will we do it?
We have a dedicated officer in each district. They offer bespoke support to their area, based on the needs of the people living and working there.
We aim to understand our local communities, environments and infrastructure through local insight and data.
We actively identify, attract, and allocate resources to support bespoke objectives in each locality.
We will influence and inform stakeholders to consider the impact of physical activity when developing new strategies, policy changes and designs.
We will align partners with mutual interests to deliver against our shared strategic priorities to encourage an increase in activity levels.
Find your locality officer
You can find your area’s locality officer by clicking the links below. You can also click on their name to get in touch directly.
Your Breckland Locality Officer is:
Priorities:
- Tackling childhood obesity
- Engaging children in deprivation
- Improving mental health
- Reducing social isolation and loneliness
- Reducing health inequalities
- Tackling conditions related to physical inactivity
Click here to read the Breckland Locality Framework 2023
Your South Norfolk and Broadland Locality Officer is:
Priorities:
- Reducing inequalities
- Supporting and encouraging people to live active, healthy lives
- Enhancing physical and mental wellbeing
- Tackling social isolation
Read the South Norfolk and Broadland Locality Framework 2023
Your Great Yarmouth Locality Officer is:
Priorities:
- Reducing inactivity
- Using physical activity to promote positive life skills
- Developing physical activity opportunities for 0-5s
- Supporting people with long-term conditions
- Influencing local design and infrastructure to support physical activity
- Embedding physical activity in to the council’s and partner’s ways of working
Click here to read the Great Yarmouth Locality Action Plan 2023
Your North Norfolk Locality Officer is:
Priorities:
- Tackling childhood obesity
- Engaging children in deprivation, and raising their aspirations
- Improving mental health
- Reducing social isolation and loneliness
- Reducing health inequalities
- Tackling conditions related to physical inactivity
Click here to read the North Norfolk Locality Framework 2023
Your Norwich Locality Officer is:
Priorities:
- Reducing inequalities
- Supporting and encouraging people to live active, healthy lives
- Enhancing physical and mental wellbeing
- Tackling social isolation
Click here to read the Norwich Locality Framework 2023
Your King’s Lynn and West Norfolk Locality Officer is:
Priorities:
- Enabling children and young people to be active
- Raising aspirations; reducing unemployment and anti-social behaviour
- Reducing isolation and loneliness
- Improving the lives of those with long-term conditions and disabilities
Click here to read the King’s Lynn and West Norfolk Locality Framework 2023
Examples of our work
Since establishing our team, we’ve been working hard to influence positive change within local communities. You can also see some examples of our work:
A map of our funding
Check out this map from our Impact Report showing where we’ve distributed funding
View the mapYou may also be interested in:
Insight and Evaluation Tools
Find out more
Active Environments
Find out more