Activity Finder

Work Programme: Active NoW

Active Norfolk/Our Impact/Work Programme: Active NoW

IMPACT REPORT 2025-26 Find out more about Active NoW Embedding physical activity into the healthcare system

Active NoW supports healthcare professionals to refer those with a long-term health condition into into suitable physical activities based on their needs.

Over the past year, 4479 referrals have been made to Active NoW, 3211 (72%) of which were referred to physical activity through the programme. Approximately 60% of these referees were female, and 40% male. 21% were from IMD 1, and 23% were from IMD 2.

In the survey sent out afterwards, 67% reported an overall increase in their physical activity levels after 6 months. 3211 Impact summary 2025-2026 referred to physical activity 67% increased activity levels referrals made 4479

PHYSICAL ACTIVITY TRAINING The Physical Activity Clinical Champion (PACC) training saw fantastic attendance PROVIDER DAY Active NoW provider day took place for SWOT analysis and Bystander training NEW PROVISIONS Set up in Breckland, North Norfolk, West Norfolk & Norwich Top three annual highlights From expanding the programme to additional areas of Norfolk, to increasing the training and collaboration opportunities, Active NoW has made significant progress in tackling inequalities, particularly by targeting areas in the top 20% of deprivation.

£14.75 £1.28 return in wider health value per £1 spent £18.2 million worth of social value generated across Norfolk, with a social return on investment of £16.03 per £1 spent. Learn more about social value Social Value: Active NoW return in wellbeing value per £1 spent

Get in touch Amy Story is our Senior Partnerships Officer who leads our work with Active NoW. Get in touch Check out the Norfolk & Suffolk ICB website for more information on the Active NoW programme. Visit the ICB website Check out our landing page for more on Active NoW including the future plans and overall data. More about Active NoW RETURN TO IMPACT REPORT Related pages Active NoW Impact Report Our Work Active Now poster

Keep updated

Keep up-to-date with the latest physical activity information, insight, and resources by signing up to one of our newsletters.

Subscribe

Powered by  GDPR Cookie Compliance
Privacy Overview

Last updated May 2024

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

This Cookie Policy explains how Active Norfolk ("Company," "we," "us," and "our") uses cookies and similar technologies to recognize you when you visit our website at  https://www.activenorfolk.org ("Website"). It explains what these technologies are and why we use them, as well as your rights to control our use of them.

In some cases we may use cookies to collect personal information, or that becomes personal information if we combine it with other information.

 

What are cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.

Cookies set by the website owner (in this case, Active Norfolk) are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies." Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., advertising, interactive content, and analytics). The parties that set these third-party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.

 

Why do we use cookies?

We use first- and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Website to operate, and we refer to these as "essential" or "strictly necessary" cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Online Properties. Third parties serve cookies through our Website for advertising, analytics, and other purposes. This is described in more detail below.

 

How can I control cookies?

You have the right to decide whether to accept or reject cookies. You can exercise your cookie rights by setting your preferences in the Cookie Consent Manager. The Cookie Consent Manager allows you to select which categories of cookies you accept or reject. Essential cookies cannot be rejected as they are strictly necessary to provide you with services.

The Cookie Consent Manager can be found in the notification banner and on our website. If you choose to reject cookies, you may still use our website though your access to some functionality and areas of our website may be restricted. You may also set or amend your web browser controls to accept or refuse cookies.

The specific types of first- and third-party cookies served through our Website and the purposes they perform are described in the tabs below (please note that the specific cookies served may vary depending on the specific Online Properties you visit)