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What we do

Promoting, Advocating, Influencing, Educating, Connecting

Active Norfolk is one of 43 County Sports Partnerships that is working with a wide range of local, regional, and national partners to improve physical activity and sports participation levels in Norfolk.

We strive to make Norfolk an active, healthy, and successful sporting county through our work:

PROMOTING
We aim to provide the single source of activity information for players, coaches and organisers, and volunteers. Through our activity search we provide details on hundreds of opportunities to be active across Norfolk. We aim to provide opportunities for those who are taking their first steps into physical activity through to those who want to join a club and take their sports participation to the next level.

ADVOCATING
We advocate the important role sport and physical activity has to play through improving our physical and mental health and wellbeing, and in bringing communities together.

INFLUENCING
We work with partners in local government to ensure that sport and physical activity is considered and included within key development strategies, policies and services as part of an integrated solution to the challenges facing our county.

EDUCATING
We aim to inform and educate our partners, stakeholders, and the media about the ways sport and physical activity can be leveraged to impact on the issues that are strategically important to them.

CONNECTING
We work on a partnership approach to solving complex local issues, identifying and connecting key players at a strategic level to provide innovative solutions to local problems.


Our Primary Role from Sport England

Recent changes in Sport England's approach to delivering its objectives nationally have seen a change in the primary role of County Sports Partnerships across the country.

Our remit from Sport England now requires that we:

  • Demonstrate an in-depth understanding of places and people. This means understanding the motivations and behaviours of priority audiences, the strategic priorities in a place, the local assets and key decision makers, as well as the infrastructure and workforce capabilities.

  • Develop our ability to broker and facilitate a wide range of relationships. This means bringing together organisations and individuals to secure stakeholder commitment and investment into sport and physical activity.

  • Supporting projects on Sport England's behalf. This means helping local partners and infrastructure understand the aims and objectives of the programme and helping to facilitate operations.

  • Supporting local authorities in a flexible, bottom-up way guided by what local government wants and needs.