Great Yarmouth

Introducing our locality plan approach:

We are working on a locality-based approach, based on the premise that problems and priority issues are distinctive in each of the local authority areas. Our aim is to identify and work together with partners and organisations that are best placed in each district to realise opportunities that sport and physical activity can offer to help improve the lives of Norfolk residents.

This requires tailored local insight and a broad range of partners around the table to tackle local problems with a local approach, based on data-driven insight and local knowledge.

Our Locality Plan approach seeks to:

  • Provide a more robust and holistic understanding of localities
  • Focus our priorities with regard to resource allocation
  • Highlight resource gaps to address identified priorities in each locality
  • Provide a clear rationale for engagement with local and national stakeholders around achieving shared objectives, achieving efficiencies, and attracting additional resource
  • Enable analysis of existing resource commitments and where efficiencies can be made
  • Complement existing plans and approaches – not reinvent the wheel

Over the last year we have undertaken a locality planning process to better understand the issues in Norfolk that physical activity can potentially help improve, where they are most prominent, and who shares a common interest in those issues.

"On Thurs 6th Dec Active Norfolk presented the findings of the public consultations to the Housing & Neighbourhood Committee at Great Yarmouth Borough Council. Sport and physical activity’s contribution to broader outcomes was recognised and the Committee agreed to 5 key priorities that will underpin our work in the Borough moving forwards.

“A refresh of the Great Yarmouth Sport and Leisure Strategy was agreed, with a move to provide a framework for action that encourages a collaborative approach across a broad range of stakeholders to maximise the positive impact for local residents."

Great Yarmouth District Lead, Shelley Ames

Shelley Ames

Shelley Ames

Inactivity & Health Development Manager

I joined Active Norfolk in October 2006 after completing a degree in Sport & Leisure Management at Sheffield Hallam University. I have had a number of roles and worked on a variety of projects within the Active Norfolk team, including Extended Schools, Get Into and Fit4Work. I started working on the physical activity and health agenda in February 2013, and as of January 2015 moved into my role as Physical Activity & Health Development Manager.

In my current role I am responsible for developing and maintaining the relationships with health and academic partners; strategically leading on the physical activity agenda; identifying funding streams; and ensuring that provision is targeted to reduce health inequalities.

I also lead on the Localities work within Great Yarmouth, engaging with district officers and other key stakeholders within the Borough to support a reduction in physical activity levels and health and well-being improvement using a place-based approach.

01603 731 565