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Great Yarmouth

Introducing our locality plan approach:

We are working on a locality-based approach, based on the premise that problems and priority issues are distinctive in each of the local authority areas. Our aim is to identify and work together with partners and organisations that are best placed in each district to realise opportunities that sport and physical activity can offer to help improve the lives of Norfolk residents.

This requires tailored local insight and a broad range of partners around the table to tackle local problems with a local approach, based on data-driven insight and local knowledge.

Our Locality Plan approach seeks to:

  • Provide a more robust and holistic understanding of localities
  • Focus our priorities with regard to resource allocation
  • Highlight resource gaps to address identified priorities in each locality
  • Provide a clear rationale for engagement with local and national stakeholders around achieving shared objectives, achieving efficiencies, and attracting additional resource
  • Enable analysis of existing resource commitments and where efficiencies can be made
  • Complement existing plans and approaches – not reinvent the wheel

Over the last year we have undertaken a locality planning process to better understand the issues in Norfolk that physical activity can potentially help improve, where they are most prominent, and who shares a common interest in those issues.

β€œOn the 1st of October 2020, the new jointly funded role shared between Active Norfolk & the Great Yarmouth Borough Council commenced, with an objective to begin the implementation of the newly developed Physical Activity Framework for the Borough. Working within 5 priority areas that the Housing & Neighbourhood Committee at Great Yarmouth Borough Council recognised as being able to benefit from strengthened links through Sport & Physical Activity.

The role immediately aims to re-engage with new & existing partners that have a vested interest in one or more of the priorities, and begin co-creating actions to realise the commitments made in the Framework by those stakeholders.”

Locality Development Officer for Great Yarmouth Borough, Andy Oakley

Andy Oakley

Andy Oakley

Locality Development Officer

  • Physical Activity Development Officer for the Borough of Great Yarmouth
  • Active Neighbourhoods Project Officer
01603 731564