Introducing our 2021-2026 strategy: Getting Norfolk Moving

Physical activity makes a huge contribution to the health and wellbeing of individuals and communities.

In our new five-year strategy, Getting Norfolk Moving, we’ve outlined our priority approaches to supporting the people of Norfolk to lead active lifestyles. In that way, they can experience more of the health and wellbeing benefits that can improve lives.

Our priority focus areas will include: Active Environments, Children and Young People, Physical and Mental Health, and Strengthening Communities. Watch our launch video to find out more about our approach.

And if you’re keen to find out more, why not sign up for one of our upcoming online drop in sessions taking place throughout the rest of September? Click here to register.


Watch our launch video

We created a short launch video to introduce and summarise our new strategy. Take a look:


Download a copy of our strategy

You can now download our strategy summary below. Be sure to sign up for one of our online-drop in sessions if you have any questions.

More about our strategy to get more people in Norfolk Moving

We started work on this strategy early in 2020 during the height of the COVID-19 pandemic. This period of upheaval and challenge showed us all how important physical activity is to our physical and mental health. And it showed us how valuable it is to our sense of belonging and community.

Against this backdrop, and looking forward to how we can collectively build back from the pandemic, we were grateful to have input from so many of our stakeholders to help us develop this strategy.

As we looked forward from the pandemic, what became clear to us was a need to articulate our vision for the future – a future where more people realise the benefits of an active lifestyle. A future where physical activity is a normal part of everyday life for everyone, regardless of their circumstances.

We realise that our vision is ambitious, and that we can’t achieve this on our own. Getting Norfolk Moving maps out how we will be focussing our efforts to make this vision a reality. Be sure to download your copy using the link above to find out more.