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Clinical Champions

What is PACC?

Physical Activity Clinical Champions (PACC) is an evidence-based physical activity education programme for health and care professionals. The programme aims to:

  • Increase knowledge, skills, and confidence in discussing physical activity with patients.
  • Support better patient outcomes by embedding advice on physical activity into routine care and consultations. 
adults around a table in a training session

Why PACC Matters

People who are regularly engaging with Healthcare Professionals (those with, or at risk of, developing health conditions) are far more likely to be inactive. Healthcare professionals are uniquely positioned to promote physical activity, yet a 2017 survey of 1000 GP’s found:

  • 80% were unfamiliar with the national physical activity guidelines.
  • Less than half (44%) felt confident discussing physical activity with patients.
  • 55% had done no specific training on physical activity.

PACC addresses these gaps by empowering professionals with practical knowledge and tools to make a difference so that they can incorporate physical activity within routine care. This aligns with the personalised care agenda and supports better patient outcomes.

To arrange PACC training, please get in touch with our Partnership Officer, Amy Story, using the contact details below.


Physical Activity Training

For people not eligible to attend a PACC training session, Active Norfolk offers free physical activity training to support non-clinical professionals to understand the guidelines for physical activity, as well as local opportunities and resources.

physio and woman exercising with masks

Topics can include:

  • Understand how physical activity can be used to prevent and treat of disease
  • The current recommendations regarding physical activity
  • Benefits of physical activity on health
  • Risk management of promoting physical activity
  • Resources to help people to become more active
  • Group adult learning session
  • Register your interest for this course
  • Information on local physical activity opportunities, including resources to be active at home
  • How you can use a brief intervention to encourage participants to become more active
  • Information on useful resources to help with conversations about physical activity and long-term conditions

Amy Story

Partnership Officer – Population Health

Amy leads on our physical activity training with health and social care staff.

[email protected]
01603 217715