Director’s Summary

At the heart of our work is a commitment to reducing health inequalities. Our efforts are targeted where they can make the greatest difference.

As we approach the final year of our current five-year strategy, Getting Norfolk Moving, we are using the data and insights from this year -alongside learning gathered over the past five years -to inform the development of our next strategy. These figures are more than just numbers; they represent real-world impact and help us identify where we can be most effective in the future. Our aim is to ensure that the next phase of our work continues to tackle inequalities, whilst strengthening the systems that support physical activity for all.

Key Highlights from 2024/25:

• Over £3 million in funding delivered across Norfolk (£3,006,758)
• £357,745 allocated in year 3 of the Opening Schools Facilities programme (£845,679 funding in total)
• £208,201 funded referrals through the Active NoW programme, wherein 202 organisations supported 4694 people on a pathway to activity by 1011 referrers across Norfolk
• 261 participants supported through the All To Play For campaign, including 86 new participants
• £368,662 awarded to schools (made up of £357,742 via OSF and £10,920 via Norfolk School Games)
• The Big Norfolk Holiday Fun programme funding has now been renewed for another year, following lobbying and advocating for the Holiday Activity and Food funding’s benefits to children and young people across the country. During the previous year of this programme:
• 6,701 children attended the Big Norfolk Holiday Fun (BNHF) sessions, of whom:
  • 1,931 (29%) had Special Educational Needs and Disabilities (SEND)
  • 5,758 (86%) were eligible for Free School Meals (FSM)
• Active Futures: 10 early years settings received training, supporting 50 staff and reaching over 300 children, embedding more physical activity into everyday routines.
• Inclusion programmes: We’ve been working with partners to create environments where more disabled people can be active. Through programmes like Special Olympics and DRAGONs On The Move, we’ve engaged 258 unique participants through direct delivery and environment reviews.
• 28 National Governing Bodies (NGBs) engaged, and over 100 clubs have been supported through our Sports Welfare Officer’s work to create more welcoming, inclusive spaces.
• Working in place is one of our strengths, and we continue to build on this through the Place Partnerships initiative funded by Sport England. Working collaboratively with partners and communities in Great Yarmouth the Norfolk Lynn we are gaining a deeper understanding of barriers to physical activity and working with residents to design solutions.

These achievements reflect the strength of a collaborative approach and the value of long-term, targeted investment. As we look ahead, we remain focused on building on this foundation – supporting the systems, places and people that make it possible for everyone in Norfolk to be active in ways that work for them.

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