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Introducing our locality plan approach:

We are working on a locality-based approach, based on the premise that problems and priority issues are distinctive in each of the local authority areas. Our aim is to identify and work together with partners and organisations that are best placed in each district to realise opportunities that sport and physical activity can offer to help improve the lives of Norfolk residents.

This requires tailored local insight and a broad range of partners around the table to tackle local problems with a local approach, based on data-driven insight and local knowledge.

Our Locality Plan approach seeks to:

  • Provide a more robust and holistic understanding of localities
  • Focus our priorities with regard to resource allocation
  • Highlight resource gaps to address identified priorities in each locality
  • Provide a clear rationale for engagement with local and national stakeholders around achieving shared objectives, achieving efficiencies, and attracting additional resource
  • Enable analysis of existing resource commitments and where efficiencies can be made
  • Complement existing plans and approaches – not reinvent the wheel

Over the last year we have undertaken a locality planning process to better understand the issues in Norfolk that physical activity can potentially help improve, where they are most prominent, and who shares a common interest in those issues.

“Establishing key priorities which can be addressed through physical activity is one of Active Norfolk’s primary aims in the Broadland area as we continue to work with influential partners to provide active opportunities for district residents.

“We’ve seen, across the wider county, how physical activity can play a huge role in tackling issues like anti-social behaviour, youth obesity and isolation. As we develop relationships in Broadland, we hope to see comparable outcomes through innovative projects in the district."

Broadland District Lead, Rich Hoey

Rich Hoey

Rich Hoey

Development Manager

I joined Active Norfolk in early 2018 from the Community Development team at Norwich City Council, where he was Sport Development Officer for several years. During that time, I gained extensive experience working with local, regional, and national partners on complex community engagement and health initiatives relating to sport and physical activity.

In my role as Development Manager, I am the primary Localities lead for Active Norfolk, which sees me working with district officers and key stakeholders to improve and increase the quality of sport and physical activity opportunities in key areas on a place-based approach that reflects local need.

I also oversee the Workforce, Workplace, and Events activities within Active Norfolk.

I am also a keen cyclist and runner, and seem to spend a great deal of time chasing after my spaniel, Coco!

01603 731 568