Our Impact

Our Impact

IMPACT REPORT

2024-2025

Getting Norfolk moving.
Together.

We believe everyone should have the chance to be active – and we're working to make that a reality.

By teaming up with partners across health, education, local government, and the community sector, we’re creating practical solutions that support the people who need it most.

Our progress in 2024-2025

We’re proud to share with you the Active Norfolk Impact Report for 2024/25, celebrating a year of collaboration, innovation, and meaningful progress towards a healthier, more active county.

Our annual impact report reflects the breadth and depth of work taking place across Norfolk to help more people enjoy the benefits of physical activity. It also recognises the continued dedication of our partners and stakeholders, whose support is crucial in building an active Norfolk for the benefit of everyone’s health and wellbeing.

At the heart of our work is a commitment to reducing health inequalities. Our efforts are targeted where they can make the greatest difference. This approach is embedded across our four key priority areas...

A note from Eve Dewsnap, Director of Active Norfolk

Active NoW referrals received over 12 months

worth of funding delivered across the county

£3,006,758

clubs supported through our Sports Welfare Officer's work

100+

4694

These are some of our key highlights. To find out more, browse the work programmes and system leadership menus below.

men supported through our All To Play For programme

261

worth of funding awarded to schools in Norfolk

£368,662

6701

children attending Big Norfolk Holiday Fun programme

HIGHLIGHTS FROM 2024 - 2025

ENCOURAGING EARLY YEARS UPTAKE OF ACTIVITY Active NoW
COLLECTING DATA TO INFLUENCE CHILDREN TO BE MORE ACTIVE Active Lives Survey

CREATING A PHYSICAL ACTIVITY PATHWAY FOR GP'S Active Futures

GETTING 6000+ CHILDREN ACTIVE DURING THE HOLIDAYS Big Norfolk Holiday Fun IMPROVING ACCESSIBILITY ACROSS THE COUNTY DRAGONs On The Move ENCOURAGING PARTICIPATION IN SPORTS FROM A YOUNG AGE Norfolk School Games

ALLOCATING FUNDING INTO THE PLACES THAT NEED IT MOST

Place Partnerships PROMOTING ACCEPTANCE AND INCLUSION WITHIN SPORT Special Olympics CREATING SAFER CULTURES WITHIN ORGANISATIONS Sports Welfare Officer CHANGING THE FACE OF MEN'S MENTAL HEALTH IN NORFOLK All To Play For

OPENING UP FACILITIES FOR CHILDREN TO STAY ACTIVE OUT OF SCHOOL Opening Schools Facilities

WORK PROGRAMMES

OUR TEAMS

Active Communities

DELIVERY

Campaigns and programmes

PLACE-BASED WORK

System Leadership

SYSTEM LEADERSHIP AND DELIVERY

One
step at
a time.

With over 400 partners and stakeholders, we are proud to be the leading voice on improving physical activity opportunities in Norfolk. Our goal is to make accessing physical activity easier for everyone, until being active is the norm for the county.

SPORTS WELFARE OFFICER

Over 100 clubs supported by our Sports Welfare Officer Our Sports Welfare Officer Anita has been doing some fantastic work, helping clubs across the county and advocating for a safer sports culture.

ALL TO PLAY FOR More than 250 men supported with mental health The All To Play For programme provides a safe setting for men dealing with mental health issues to come together, access support and get involved in physical activity.

IMPACT HIGHLIGHTS

"Active Norfolk has been an active and pivotal member of the West Norfolk Health and Wellbeing board, helping us to deliver positive health outcomes for our residents."

Mark Whitmore

Wellbeing and Public Protection

"I have always been very impressed with the Active Norfolk team. They deliver on their promises and seem to be very well connected within the network."

Grace Burke

Norfolk County Council

“This partnership has been a vital and exciting step in the right direction for Special Olympics GB club and community development, and furthermore for the sector by defining a blueprint for National Disability Sport connectivity."

Emma