Live Active

Live Active

We will focus our efforts on:

Increasing levels of activity among people with long term health conditions

Supporting adults with mental health conditions

Increase participation in physical activity among the following underrepresented groups:

Adults with disabilities

Adults from low-income households

Women

Improving access to opportunities to be active in rural areas

Live Active: Supporting more adults in Norfolk to benefit from a physically active lifestyle

We've always been passionate about the benefits of a more physically active lifestyle at Active Norfolk. We know that being more physically active can not only improve your physical and mental health, but drastically helps with the prevention and management of Long Term Health Conditions, and improves life expectancy. For this reason, we want to help more adults across Norfolk to be more active.

However, we know that not everyone experiences the same inequalities and barriers to physical activity. For that reason, we will focus our efforts on those who could benefit the most.

We have several projects through which we are tackling inequalities and barriers to sport and physical activity. These include our flagship programme Active NoW which partners us with the Norfolk & Suffolk ICB, local authorities and community providers to offer exercise referral pathways for adults with long-term health conditions.

Our work with inclusivity includes our collaborative efforts on the Get Out Get Active (GOGA), Special Olympics and the DRAGONs programmes.

We also play a crucial part in the delivery of the All To Play For programme; a socially inclusive football drop-in session for men experiencing poor mental health.

(Active Lives Survey, 2024-2025)

It is recommended that adults aim for 150+ minutes of moderate physical activity each week. We know that there are still several barriers in place that prevent people from being as physically active as they'd like.

Did you know:

Why is this so important?

49.1%

of people with a disability or long-term health condition are active for 150+ minutes a week. This is 20.7% less than those without.

24.7%

of all adults across the country are inactive (doing less than 30 minutes of physical activity a week).

60%

of adults are estimated to be overweight or obese across the country.

44%

of people with two or more characteristics of inequality meet the CMO guidelines for activity. This is 29% lower than those without any characteristics.

(Active Lives Survey, 2024-2025) (Norfolk JNSA, 2025) (Active Lives Survey, 2024-2025) See more insights and data

Connect

Develop the health workforce to support more inactive people to move more.

Strengthen and create new connections between partners to address complex issues.

How will we do it?

Find out more in the strategy

Enable

Enable local communities to access funding, training and resources to create sustainable opportunities for people to be active close to where they live.

Advocate

Innovate with partners to create new pathways to physical activity for those people experiencing the greatest inequalities.

Encourage organisations to sign up to our Norfolk Moves Charter commitment, making physical activity a priority.

Our work

Click on any of the links to find out more about our areas of work with adults across Norfolk. Alternatively, if you’re looking to get in touch, visit our contact page and send us a message directly.

Our work

Active NoW

Active Communities

All To Play For

DRAGONs On The Move

Get Out Get Active (GOGA)

Special Olympics

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