Championing the benefits of movement.
Helping communities create opportunities to be active.
Building partnerships and aligning investment.
Our new strategy (Getting Norfolk Moving) launched in July 2026, and pulls together the learnings we've collected over the past 20 years. Whilst the challenges facing our communities in Norfolk are complex, so too are the opportunities to create lasting, system change.
This strategy reflects that ambition. Through structuring our strategy around all the life stages, we can ensure we are best placed to support people at all stages of life to enjoy the benefits of a healthier, happier lifestyle.
At the same time, we will ensure everything we do is rooted in place, shaped by communities, and built on principles of safety, inclusion and sustainability, because lasting change only happens when everyone is able to take part.
Together, we can shape a Norfolk where movement is not a privilege, but a possibility for everyone, every day.
Start, Live and Age Active
Our strategy is structured to follow the life stages, so that we may best support people at all stages of life. This means supporting children and young people to be physically active, tackling inequalities for adults and supporting older people to live healthier, happier lifestyles, so they can remain independent later in life.
To see more about each stage, click on the links below to view our different areas of work.
The essentials
Embedded into everything we do is a focus on our essentials. These are Place, Sustainability, Inclusivity and Safer in Sport. To find out more about each area, click on the links below.
