Age Active

We will focus our efforts on:

  • Increasing levels of activity among the ageing population with long-term health conditions
  • Preventing falls
  • Reducing isolation and loneliness

  • Age Active: Removing barriers to physical activity in later life

    Physical activity and movement have a significant role to play in improving healthy life expectancy. We want more older people in Norfolk to benefit from being more active, supporting independence and improving physical and mental health.

    women walking

    (Age UK, 2024-2025) Whilst we know that living a more active lifestyle can contribute to improved mental health and wellbeing, evidence also shows that being more physically active can help prevent and manage health conditions. We are committed to breaking down age barriers to physical activity, meaning older people can enjoy the benefits of an active lifestyle for longer.

    In Norfolk:
    (Norfolk JNSA, 2025) Why is this so important? Loneliness and social isolation are among the biggest risk factors for poor mental health. At age 65, 2/3 people live in a couple. This number has reduced to 1/3 by age 85. People from the most deprived areas have lower life expectancies They are three times more likely to due before the age of 75, compared to the most affluent areas. We have the 16th most elderly population in England The proportion of residents aged 60+ will rise from 25% to 30% over the next 20 years. (Norfolk JNSA, 2025) See more insights and data

    What we do

    We support a range of programmes designed to help older adults become more active, improve their wellbeing and feel more connected to their communities. These include:

    • Bowl for Health
    • Seated exercise programmes
    • Falls prevention sessions
    • Active NoW

    It also creates a pathway into ongoing participation in community activity, aligning with wider ambitions to reduce inactivity and inequalities in sport and physical activity.
    Bowl for Health was developed in Breckland through a collaborative partnership between our Active Communities Officer, Sport Welfare Officer and the Bowls Development Alliance. The programme is now expanding into North Norfolk, South Norfolk and Broadland.

    Bowl for Health is an 8-week programme that introduces people, particularly those who are inactive, older or living with long-term health conditions, to bowls in a relaxed and social environment.

    The programme supports people to:
    • Become more physically active
    • Improve their mental wellbeing
    • Reduce loneliness and social isolation
    • Build confidence and connect with others

    It also creates a pathway into ongoing participation in community activity, aligning with wider ambitions to reduce inactivity and inequalities in sport and physical activity.
    Our work in action: Bowl for Health Bowl for Health Case Study

    Delivered in partnership with local instructors and organisations, these sessions provide safe, supportive opportunities for older adults to improve strength, balance and confidence. Data and feedback from participants consistently demonstrate the benefits of appropriately targeted physical activity, particularly in supporting independence and reducing the risk of falls. We also have a strong focus on falls prevention through seated exercise programmes delivered across the county. These sessions are shaped by community insight and local need, helping determine:

    • Where sessions take place
    • When they are delivered
    • The type of activity offered

    Programmes are typically delivered in 12-week blocks, in accessible and familiar community settings such as:

    • Local libraries
    • Community centres
    • Food hubs and existing community groups
    Find out more about our Falls Prevention work Our work in action: Falls prevention and seated exercise
    Older man exercising

    Find out more about our work

    Click on any of the links to find out more about our areas of work with older adults across Norfolk. Alternatively, if you’re looking to get in touch, visit our contact page and send us a message directly.

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    Last updated May 2024

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