Free gym memberships available to those on low incomes in West Norfolk

Please note: This scheme has now come to an end and we are no longer accepting applications. Please keep an eye on our news section for any further pilot schemes we run.

Active Norfolk and the Norfolk Assistance Scheme (NAS) have partnered up to run a short pilot scheme in West Norfolk, designed to help those living on low incomes.

Through this scheme, we’ll be offering a limited number of free three-month gym memberships at any Alive gym in West Norfolk to those who are found eligible through the NAS website.

Eligible participants will also be able to apply for £50 to spend on gym clothing.

Who is eligible for the pilot scheme?

This scheme is aimed at those on low income, and who are experiencing feelings of loneliness or social isolation, or struggling with their mental health.

It’s currently only available in West Norfolk, but we hope to be able to review this after the initial pilot scheme to determine whether it’s possible to roll it out across the rest of the county.

If you’re unsure whether you’re eligible, visit the link at the bottom of this page for more information.

Why have low income individuals been selected?

Through this scheme, we hope to make physical activity more accessible to those on lower incomes who might not otherwise benefit from it. Physical activity shouldn’t be a luxury, and everyone should be able to access it. In turn, being more physically active can make vital contributions towards improving mental health and wellbeing.

If found eligible after applying through the Norfolk Assistance Scheme, the free membership will cover gym, swimming and classes, and it can be used at Alive Lynnsport, Alive St James, Alive Downham or Alive Oasis (Hunstanton). For more information on Alive West Norfolk facilities and memberships, please visit or contact them directly on 01553 818001.

Spread the word!

If you are an organisation working with the public, we would be grateful for your support in distributing this information amongst any individuals or groups in West Norfolk you think might benefit from the scheme. Please share this on any socials or via newsletters, so that we can spread the word, and be sure to tag us so we might engage with this.

If you’re a member of the public who wants to know more, either for yourself or for someone else who you think might benefit, contact the Norfolk Assistance Scheme directly.

Apply Now

Applications for this pilot have now closed. If you’re looking for other means of financial support available to you, visit or click the link below.