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Active Norfolk has been awarded the In Good Company Plus mark for services provided in the Norfolk communities to help reduce isolation and loneliness particularly in older age groups. Click on the image to find out more about In Good Company.

Norfolk Physical Activity Forum: Social Isolation & Loneliness

The next Norfolk Physical Activity Forum takes place on Wednesday 31st of October, at South Green Park Conference Centre in Mattishall, from 12.30pm to 4:30pm and is themed around Physical Activity and Social Isolation/Loneliness. A buffet lunch and teas and coffees will be provided. Please note there are a limited number of spaces available and you are required to book a place in order to attend.


We are keen to have delegates from physical activity, health, wellbeing, community and social backgrounds present at the event to provide their perspective on how physical activity might be used to tackle social isolation in Norfolk. If you know of anyone else you think would be interested in the event please pass details on to them as we're always keen to see some new faces.

The event will include a presentation looking at social isolation and loneliness as a priority for Norfolk including information on the In Good Company campaign, Norfolk's campaign to tackle loneliness which has been hailed as best practice, in a national report by the Jo Cox Commission, as well as an update on the latest social isolation and loneliness strategy for Norfolk. The event will also showcase examples of local projects working across the two sectors to tackle social isolation and offer opportunities for cross-sector networking and collaboration.

Hear About

Active Norfolk's Mobile Me

Active Norfolk, with support from Norfolk County Council Public Health, has used physical activity as a means of tackling social isolation in older people living in sheltered housing and residential care settings through the Mobile Me project which was launched in 2014. The three-year Sport England funded project's aim has been to normalise physical activity as part of the culture for older people living in these settings and address barriers to participation within this age group whilst encouraging social interaction amongst residents. In their presentation Amanda Burke, from the University of East Anglia, will be presenting the evaluation findings, and Ryan Hughes, from Active Norfolk, will be providing an overview of its legacy.

Community Action Norfolk's Energise

Community Action Norfolk (CAN) in partnership with Active Norfolk received funding from Comic Relief, via Sport England, to deliver a Place Based Funding initiative within the Lakenham & Tuckswood area of Norwich. The project took an Asset Based Community Development approach, seeking to utilise the strengths of existing facility and organisational assets to engage the community in physical activities to achieve positive social change. To test the effectiveness of this approach, Shephard & Moyes were appointed to carry out an external evaluation. Claire Moyes will be presenting the findings from the final report.

Open Norwich Youth Trust Projects

Social isolation and loneliness can effect individuals of all ages including young people. Open Norwich Youth Trust runs a range of sports activities all of which aim to build social connections and peer network support for young people. The trust encourages young people to sign up to activities through school engagement and their drop in youth hub. Young people progress onto young volunteers which means they act as peer mentors for any new young people attending the clubs. Charlene Ledgard is Head of Youth Services at the trust and will be providing more information about how their projects benefit young people socially.

Cotman Housing's Still On The Go

Through the Still On The Go project launched in 2018 Cotman Housing aim to improve the physical, mental and social wellbeing of older residents in housing association homes and the local community. Cotman Housing are working with leisure providers to bring activities to housing sites and to also support older adults to access suitable activities in local leisure centres starting with Riverside Leisure Centre in Norwich. Spencer Ward, Still On The Go Project Officer, will be telling us a bit more about the project so far.

GoodGym Norwich

GoodGym are a community of runners that combine getting fit with doing good in the community including running to help older people with one-off tasks, running regularly to visit an isolated older person, and running with a group to help community projects. A representative from GoodGym will be present at the event to provide more information on the initiative in Norwich.

Resources from a previous event

The 'Engaging Under-Represented Groups' Physical Activity Forum took place on Wednesday 19th October 2016. The slides from the meeting are below.

The 'Older Adults' Physical Activity Forum took place on Wednesday 23rd March 2016 at UEA Sportspark. The agenda and slides from the meeting can be downloaded below.