Skip to main content

Active travel boost for businesses in Norwich and Great Yarmouth

Posted: Thu, 01 Oct 2020 18:34

Active travel boost for businesses in Norwich and Great Yarmouth

A new business support package has been announced to support people to walk or cycle to work rather than taking their car or public transport.

Businesses in Greater Norwich and Great Yarmouth can apply for a free support package to encourage their staff to use active travel options to and from work. The new offer from the Pushing Ahead project includes bike vouchers, training and grants.

Whilst people are being encouraged to continue working from home where possible, many people still have to go into their workplaces. Getting to work on foot or by bike helps to alleviate the strain on public transport created by social distancing measures, and helps give people their daily dose of exercise, too.

Active Norfolk Director Ben Jones said: "Physical activity is something we can all do to build resilience during Covid-19, not only to improve physical health and reduce the effects of the virus should you catch it, but being active is also a great way to look after our mental wellbeing. We know that finding time to fit physical activity in to the day can be a challenge, so making local journeys by bike or on foot is a good way to ensure we travel actively, sustainably and cheaply."

Active travel can also directly help a business, with increased productivity, fewer sick days and improved staff retention.

The offer is being provided by Norfolk County Council's Pushing Ahead, sustainable transport initiative which works together with partners like the University of East Anglia (UEA), Active Norfolk and other Norfolk councils.

To find out more about how your workplace can get involved visit

Tags: Pushing Ahead, active travel