'Join the Movement’ to stay active at home
Posted: Thu, 26 Mar 2020 12:58
A national campaign to inspire people to stay active during the coronavirus (COVID19) outbreak has been launched by Sport England today.
With people mostly confined to their own home following the latest government advice, Sport England's 'Join the Movement' campaign will give people fun and creative ideas on how to get active at home and encourage them to share their own experiences and join the movement online using the hashtag #StayInWorkOut.
The campaign will have its own online hub to give access to a range of home workout options for all ages and abilities – including existing free exercise content and advice from organisations such as the NHS, and workouts from popular fitness brands and influencers such as Les Mills on Demand, Joe Wicks (The Body Coach) and FiiT, many of whom are offering free content and extended trials to help people get easy access to home exercise.
The campaign will also encourage people to go outside close to where they live for one session of exercise a day, alone or with their household, as the Prime Minister set out earlier this week, whether that's simply for a walk, a jog or a cycle.
Sport England wants the public to not only stay active at this challenging time but to share images of the creative ways they're taking part. Many of these will then be chosen and used in campaign advertising over the coming weeks.
Tim Hollingsworth, Sport England's CEO, said: "What matters more than anything right now is that people stay home, save lives and protect the NHS. What that can't and mustn't mean is we stop being active, which we believe is now more important than ever. It's not just a means of maintaining physical health but also to support mental wellbeing and helping people to deal with the anxiety that this period will inevitably bring.
"Despite this time of great uncertainty, we are already seeing people find fun and creative new ways to get moving and come together, even while staying apart. This campaign seeks to help bring together the best of that and encourages people to share what they are doing using #StayInWorkOut."