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National campaign launches to support people with long-term health conditions to be active

Posted: Thu, 29 Aug 2019 12:09

National campaign launches to support people with long-term health conditions to be active

An inspiring new campaign - We Are Undefeatable - launched today to support the one in four (15 million) people in England who live with one or more long-term health conditions, such as diabetes, cancer, arthritis and Parkinson's. By recognising the unique barriers people with health conditions face, the campaign aims to help people build physical activity into their lives, by hearing from others who have become more active through the ups and downs of living with their condition.

Individuals living with a long-term health condition are twice as likely to be inactive[2] despite evidence that being active can help manage many conditions and help reduce the impact and severity of some symptoms.[3] Even small amounts of activity can make a significant difference to overall health and well-being.

The national campaign launch follows Active Norfolk's county-wide survey into long-term health conditions. We want to hear from Norfolk residents who are living with mental and physical health concerns about how they feel about physical activity. This will help shape the development of future services, and ensure that the patient voice features in programme planning and design. The survey is live until Mon 30 September, and only takes around 10-15 minutes to complete. Plus when you complete the survey, you'll be in with a chance of winning some great prizes too. Find out more at https://www.activenorfolk.org/ltc-consultation.

A Campaign to Inspire and Reassure

New research released today[4] reveals that the majority of people with a long-term health condition do want to be active, and are aware of the health benefits. We Are Undefeatable has been launched to inspire, reassure and support people to be active by showing people living with a variety of conditions – both visible and invisible – on their own journeys to being active. One day, a short walk might be all that's manageable. For others it might be swimming or getting active at home. It all helps.

We Are Undefeatable recognises these unique barriers and it is the first time a campaign has shown the emotional stories of men and women living with a variety of conditions getting active in ways that suit their needs.

The campaign is led by a collaboration of 15 leading health and social care charities, including Age UK, Alzheimer's Society, Asthma UK, Breast Cancer Care and Breast Cancer Now, British Lung Foundation, British Red Cross, Diabetes UK, Macmillan Cancer Support, Mind, MS Society, Parkinson's UK, Rethink Mental Illness, Royal Voluntary Service, Stroke Association and Versus Arthritis.

The campaign will run across TV, radio and social media, encouraging people to visit www.weareundefeatable.co.uk and use #WeAreUndefeatable for inspiration and tips on how to get active in ways that suit them. Campaign support packs are also being distributed to every GP surgery and community pharmacy in England as part of a wider programme to support healthcare professionals to promote physical activity to their patients.

[1] Department of Health (2012). Report. Long-term conditions compendium of Information: 3rd edition

[2] Sport England Active Lives Survey November 17/18 shows that 42% of people with a long-term health condition are inactive, compared to 21% of non-disabled people.

[3] The UK Chief Medical Officer's physical activity guidelines Start Active Stay Active 2011.

[4] DJS Research in 2019 surveyed 1,303 people aged 18+ in England living with long-term health conditions

Tags: Sport England, activity, health, long term condition, long-term condition, we are undefeatable