This Girl Can Ambassadors chosen to help inspire more Norfolk women to become active
Posted: Wed, 03 Apr 2019 10:47
As part of Sport England's successful campaign, which encourages women of all ages to become more active, Active Norfolk has recruited eight new campaign ambassadors, who will help to encourage girls to increase their exercise levels and inspire people to build physical activity into their lifestyles.
The role of This Girl Can Ambassadors is to help promote women and girls sport and activity through social media and in person, as well as signposting those who could benefit to the Active Norfolk website and helping people access resources which could enable them to become more active.
To support the successful Sport England campaign, Active Norfolk recruited eight new This Girl Can Ambassadors; Naomi Adie, Claire Schultz-Mace, Jessie Webb, Jill Lawson, Melanie Sturman, Laura Barber, Neith Charlesworth and Angela Pleasants. The ambassadors were chosen to represent several different areas of Norfolk and promote activity in a range of ways including community involvement, social media and through word of mouth.
This Girl Can is a national campaign that was developed by Sport England to promote and encourage activity in women nationwide who may otherwise not get involved. Funded by the National Lottery, works on the basis that there's no right way for anyone to get active, emphasising the importance of exercise for all without judgement or preconceptions. The national campaign has received widespread praise for its impact on increasing women's activity levels across the country.
Active Norfolk Marketing Assistant, Amanda Santos said: "We had lots of really strong applications for the ambassador roles, which goes to show the success of This Girl Can in raising awareness around the importance of activities for women and how many inspirational women there are in women's sport in our county.
"We look forward to working closely with our Ambassadors to encourage as many girls to get active for their health and wellbeing."
For more information about Active Norfolk and the This Girl Campaign, visit www.activenorfolk.org/thisgirlcan