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The Locality Plan Approach

We are working on a locality-based approach, based on the premise that problems and priority issues are distinctive in each of the local authority areas. Our aim is to identify and work together with partners and organisations that are best placed in each district to realise opportunities that sport and physical activity can offer to help improve the lives of Norfolk residents.

This requires tailored local insight and a broad range of partners around the table to tackle local problems with a local approach, based on data-driven insight and local knowledge.

Our Locality Plan approach seeks to:

  • Provide a more robust and holistic understanding of localities
  • Focus our priorities with regard to resource allocation
  • Highlight resource gaps to address identified priorities in each locality
  • Provide a clear rationale for engagement with local and national stakeholders around achieving shared objectives, achieving efficiencies, and attracting additional resource
  • Enable analysis of existing resource commitments and where efficiencies can be made
  • Complement existing plans and approaches – not reinvent the wheel

Over the last year we have undertaken a locality planning process to better understand the issues in Norfolk that physical activity can potentially help improve, where they are most prominent, and who shares a common interest in those issues.

The approach:

Progress to Date

Active Norfolk's Development Managers are responsible for engaging with key stakeholders and existing locality boards or forums. Working with these organisations and groups, the development managers are outlining each locality's priorities and mapping out the next steps.

If you'd like to know more about our localities approach and find out how your organisation can get involved, please contact one of the development managers using the email addresses below. Please put LOCALITIES and your district in the subject line.

Who's who:

Shelley Ames

Shelley Ames

Physical Activity & Health Development Manager

I joined Active Norfolk in October 2006 after completing a degree in Sport & Leisure Management at Sheffield Hallam University. I have had a number of roles and worked on a variety of projects within the Active Norfolk team, including Extended Schools, Get Into and Fit4Work. I started working on the physical activity and health agenda in February 2013, and as of January 2015 moved into my role as Physical Activity & Health Development Manager.

01603 731 565
Stephen Hulme

Stephen Hulme

Physical Activity & Health Development Manager

Whilst studying Sports Development at University I undertook a 12 month placement with Active Norfolk. Having finished my degree I returned to Norfolk as a Rural Sports Development Officer delivering the Village Games before managing projects such as Sport Makers, Satellite Clubs and School Games. In my current role I am responsible for developing and maintaining the relationships with health and academic partners; strategically leading on the physical activity agenda; identifying funding streams; and ensuring that provision is targeted to reduce health inequalities. I manage the team that deliver the health related projects in the county, including Fit Together, Mobile Me, Fun & Fit and Fit4Work.

01603 732 381