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Strategic Director

  • Salary: £46,758 - £51,627
  • Fixed term contract: 31st March 2021
  • Closing date: 17/09/2018
  • Initial interviews to be held on the week commencing 01/10/2018
  • Preferred candidates will be invited to a 2nd stage in London

Summary of Role

This is an exciting and unique position for a high-quality, experienced professional, whose background may or may not come directly from the sport and physical activity sector.

This post, funded by Sport England, will be part of the senior team both within Active Norfolk and Sport England and be part of a wider cohort of 8 similar posts across the country. Testing a new way of working founded on the principles of co-production, co-ownership and accountability, the main purpose of this shared role is:

• To build high level relationships between Sport England nationally and local delivery (via CSPs), thereby strengthening the connections within the system at national and local level, informing decision making at all levels. (relationships)

• To develop a deep understanding of local and national insight relevant to the role and ensure it's used to inform national policy and programmes and local delivery, identifying challenges, opportunities and learning both nationally and locally to maximise engagement in sport and physical activity. (understanding and insight)

• To create additional leadership and influence within Sport England and the CSP area, contributing to system change within the sector and the wider system. (leadership)

• To facilitate new behaviours and ways of working within Sport England and CSP, by modelling these behaviours and supporting colleagues to adopt and implement in their own work. (behaviours)


Strategic context for this post is defined at national level by Sporting Future: A Strategy for an Active Nation (HM Government) and Towards an Active Nation (Sport England) and at local level by Active Norfolk's strategy. The benefits of active lifestyles are fundamentally aligned to the improvement of five key outcomes: physical & mental wellbeing, individual, community & economic development. All clearly prioritise the need to address inactivity in the population and the importance of achieving population behaviour change through locally-determined approaches. Tackling inequalities in participation through key audience groups is also of high importance.

Delivering against the five outcomes, reaching more inactive people and addressing inequality represents a significant change in strategy and is a huge challenge. To reach broadly into different audiences and communities and create more impact requires greater and better use of local knowledge and intelligence plus strong local relationships.

The Strategic Director role is a shared post between Sport England and Active Norfolk which will seek to change how that strategy is grounded locally to meet the strategic challenges and make best use and alignment of all available resources, capacity and skills. It will also strengthen the relationship between local delivery and national programme design, ensuring resource rooted locally is well-connected nationally, and local intelligence and 'on the ground' experience informs the design of national programmes.

The shared nature of this role (initially along with 7 other pilots nationally) creates a locally-rooted shared workforce that, while employed by Active Norfolk, has a very different and much closer connection to Sport England. The work programmes and objectives, for example, will be co-created by Sport England, Active Norfolk and key local stakeholders with the aim of meeting the challenges set out above.

Click here to apply for this position

For an informal conversation about the role please contact:

Ben Jones, Director, Active Norfolk

T: 01603 732333

E: ben.jones@activenorfolk.org