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Outdoor Activity Forum

Sport England in June 2015 published a substantial piece of insight in partnership with the Outdoor Industries Association called Getting Active Outdoors. The insight aims to build an understanding of the outdoor activities market, which examines the demand and supply of outdoor provision and takes an in-depth look at the profile of the outdoor consumer.

The Strategic Norfolk Outdoor Activity Group is a representative group consisting of key partners from across the outdoor activity sector in Norfolk with a vested interest in growing participation via outdoor environments and developing outdoor infrastructure. The group recognise the following definition of outdoor activity "Outdoor recreation refers to any recreational physical activity taking place in the outdoor environments, including the countryside, space within urban areas, canals, rivers, woodland, coastal and green space".

The Strategic Norfolk Outdoor Activity Group act as a strategic platform to shape and inform the outdoor sector's contribution to delivering the five headline outcomes of Sport England's strategy Towards an Active Nation. The group provides a mechanism for organisations with a vested interest in the outdoor sector to work collaboratively whilst sharing best practice and academic evidence base that can be applied to practice locally.

Membership is made up of the following organisations & individuals:

  • Ian Grange, Active Norfolk
  • Dr Andrew Hutchinson, Norfolk County Council
  • Karl Read, North Norfolk District Council
  • Rich Hoey, Norwich City Council
  • Simon Meek, Norwich City Council
  • James Fullam, Public Health
  • Anne Casey & Sebastian Ashton, National Trust
  • Peter Cox, British Cycling
  • Adam Williams, City College Norwich
  • Peter Waters, Visit Norfolk
  • Adrian Clarke & Maria Conti, The Broads Authority
  • Professor Andy Jones, University of East Anglia
  • Mike Roper, Whitlingham Outdoor Education Centre

For further information regarding the Strategic Norfolk Outdoor Activity Group please contact Ian Grange, Active Norfolk Sport Development Manager, by emailing ian.grange@activenorfolk.org.

  • Getting Active Outdoors workshop Getting Active Outdoors workshop (PDF, 8 Mb)

    A workshop with Kelly Gordon, author of Getting Active Outdoors was held in June 2016. Click on the link above to view Kelly's presentation